The Purpose Upgrade: Change your business to save the world. Change the world to save your business.
History shows that hard times can lead to the greatest opportunities for renewal. The Purpose Upgrade supports readers in leading enterprises that thrive by solving our most important problems.
It shows how businesses can create more compelling benefits for customers, build meaningful livelihoods for colleagues, and unlock superior returns for investors by 'repurposing' and revitalising the activities they engage in.
Meet the social entrepreneur who repurposed the previously 'boring' trade in office supplies to fund micro-finance initiatives that reach millions of the people most exposed to poverty, so that 'even a bad day at the office saves lives'.
Learn how the leaders of a coal-mining business repurposed their enterprise first as an industrial chemicals company and then more spectacularly as a sustainable living business, generating unprecedented shareholder returns by aligning their objectives with the United Nations Sustainable Development Goals.
And, most importantly, discover a unique methodology that you can use to make a Purpose Upgrade an always-available event at any level of your own enterprise.
There has never been a more urgent need to change our businesses to save the world or a more opportune time to change the world to save our businesses.
The audiobook.
Paul has recorded the audiobook of The Purpose Upgrade and it is available on audible.
Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success.
We have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organisation.
The book presents today's business and social challenges through a new strategic lens and offers practical guidance to help you create Collaborative Advantage, transform your business and change the world.
In provides world-leading techniques to enable you to:
- Mobilise staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
- Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
- De-couple your potential for growth from the level of resource your organization controls.
Collaborative Advantage help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organisation.
