David shares the process of creating the 'fight for a fairer, more beautiful world' purpose statement and how it was implicitly used as the glue in tough times and the decision-making tool in growing the business.

Nathalie said, “this was one of my favourite conversations this season, not least for the richness, nuance and open-heartedness that Paul brings to the complex questions we explore. And if you’d like to see the shoe on the other foot, you can watch the fireside chat I had with Paul when he interviewed me for MarketingKind.”

Simon Western, host of the Edgy Ideas postcast, recently interviewed Paul about The Purpose Upgrade and together they explored what it means to live a good life and build a good society in our disruptive age.

Paul Skinner recently won Highly Commended in the Change and Sustainability category at the 2023 Business Book Awards for The Purpose Upgrade.

Can the humanitarian sector be fit for today’s challenges without revisiting its purpose?

Sue Unerman, Chief Transformation Officer at EssenseMediacomX, and Sacha Owusu, Senior Associate Director at EssenseMediacom, recently sat down with Paul Skinner

Here is part two of Paul’s interview on the Can marketing Save the Planet? podcast with Gemma Butler and Michelle Carvill.

Can marketing change the world? Rob Fawkes recently interviewed Paul for A Little Bit Radical to explore this question and more.

What value do we lose when economics reduces communities to markets? How can investors not just be seen as check books? And if suppliers are not just simply seen as delivering to a contract, what else could that relationship look like?

Michelle Carvill and Gemma Butler are leading the marketing profession in creating a sustainable future through their books, their podcast, their manifesto and their advocacy. They recently interviewed Paul about The Purpose Upgrade

It was an unexpected delight to learn that The Purpose Upgrade has been shortlisted for the Business Book Awards 2023.

Does marketing need a Purpose Upgrade? In The Chartered Institute of Marketing’s first podcast episode of the New Year Paul was interviewed by Ben Walker alongside Natalie Spearing, Marketing Director of the CIM.

The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time

Brian Ardinger recently interviewed Paul on the Inside Outside Innovation show.

What is a Purpose Upgrade? How does it differ from other ideas about corporate purpose? What are some of the best examples and how can we best achieve a Purpose Upgrade in practice?

In Ed Mayo’s recent article he reviews The Purpose Upgrade.

Paul was recently interviewed by Kym Hamer, international business coach and personal branding expert, for season 5 episode 12 of her show Building Brand You.

Paul was recently interviewed by Abigail Dixon, author of The Whole Marketer, on episode #83 of the The Whole Marketer podcast to explore ‘Purpose for organisations’ as a holistic skill for marketers.

By request we are sharing the full talk from Paul Skinner introducing why he wrote The Purpose Upgrade from the book launch on September 22nd.

The Purpose Upgrade is now available in paperback, audiobook and e-book.