Paul Skinner

Paul’s work brings positive change to businesses, governments and civil society. 

The Purpose Upgrade is his second book. It builds on Collaborative Advantage: How collaboration beats competition as a strategy for success, which argued that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organisation.

Ben Cohen and Jerry Greenfield, Co-Founders of Ben and Jerry's ice cream, endorsed Paul’s book saying, ​‘Collaborative Advantage offers the perfect recipe for successful businesses that improve lives'.

The Purpose Upgrade takes a deeper look at the core raison d'être of enterprise and its role in society.

Through Paul’s consulting work he has advised clients as diverse as PwC and the United Nations, Sony and Save the Children. In 2014 he was awarded an honorary visiting fellowship at Edge Hill University Business School, has twice won Consultant of the Year awards from the Chartered Institute of Marketing, is an advisory board member at the Museum of Brands and an Advisor at the Future Strategy Club.

Paul is also the founder of the MarketingKind community which brings together business leaders and change-makers who are interested in making marketing mean more through collaborative volunteering, societal problem solving and peer-to-peer learning.